Evaluate your company in 10 areas of expertise and find out what you can do today along these lines.
Click on in the questions for more information about the scale values
How would you rate your team’s AI competence in understanding, using, and adapting AI innovations?
What are your internal competencies in automated content production – including targeted prompting?
How thoroughly do you consider legal, ethical, and societal standards in your use of AI?
How strongly do you promote knowledge, skills, and openness in dealing with AI?
How clear is your AI strategy – and how well is it aligned with your business and marketing goals?
How actively do you use AI to design and enhance personalized customer experiences?
How well can you identify and manage AI-related risks such as wrong decisions or system failures?
To what extent do you use automated ad control and cross-channel AI optimization?
How compatible is your current system landscape with AI technologies?
How well can you transform data into concrete actions or automations using AI?
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